Review: Benefit They’re Real! Push-Up Liner


Push Up Liner Cover

From the Sephora website:
Benefit They’re Real! Push-Up Liner is the first fool-proof and budge-proof gel liner in a pen. A gorgeous way to open up eyes, this matte black gel formula won’t dry out, and its cutting-edge tip ensures a precise line every time. This eyeliner’s soft AccuFlex™ tip is custom-angled to draw an easy line. Its flat, wide guard gently pushes lashes aside to get close to lash line. 

In a consumer panel survey on 32 women after 2 weeks:
– 91% said it was longwearing 
– 81% said it was waterproof 
– 88% said it hugged the lash line 
– 84% said eyes looked visibly larger

I purchased this item on pre-sale, because I’m an eyeliner junkie!! It’s receiving very mixed reviews, but something to remember is that everyone uses products differently, and everyone’s eyes are different. A product that popular vloggers/bloggers may hate, I may love and vice versa. With that in mind, let’s get on with it, shall we?

I love the packaging, the bold black and orange is amazing, and the pen itself is comfortable in the hand and easy to use. The shape of the tip helps keep your lashes out of the way, while still making it easy to get close to the lash line itself.

Push Up Liner Orange Stopper

The pen comes with a twist off cap, which is great for keeping the product from drying out. It also comes with a tiny orange stopper in the end of the tip. DO NOT throw it away. At $24 a pop, anything you can do to keep it from drying out prematurely is worth it. So put the orange cap back in the tip each time.

Push Up Liner Tip Focus

The tip is softer than I expected, and very pliable. The product itself pushes up through the tip when you click and turn the bottom of the pen. Be sure to allow time for the product to work it’s way up the pen, it does take a second to catch up. The formula is dryer than most, and a bit on the thick side, but it’s necessary for this work. If it were thinner it would just run out of the end. Even with the dryer texture the gel is smooth and soft, and with a light hand applies easily.

Suggested Usage (from
-Twist base once to “push up” gel liner to tip.
-Resting the AccuFlex™ tip on the base of your lashes, slowly guide along your lash line from the inner or outer corner.
-For first-time use: remove and discard tip protector. Activate the eyeliner by twisting the base until gel is delivered to tip. Wipe any excess on a tissue.

Push Up Liner Swatch and First UseMy first use (pictured above) was met with some skepticism, but I was impressed at how well it actually worked. I only used two clicks and managed to get a decently sharp wing and most of my lid covered, in no time at all. I did not clean the edge of my wing up in any way, that is the result with only the pen.

I will say it did take quite a long time to prime the pen, I wish I had counted how many clicks it took but it was a lot more than I expected. You’re going to want to wipe off the initial product and start with fresh clicks, as it tends to be dry and clumpy. Don’t click it 25 times and try to use it.

Cleaning the tip off before and after each use is a must, to remove clumpy-ness from storage, and to remove eyeshadow that the tip picks up during application.

Push Up Liner Wear This is going to be a love/hate product, but for me it works works very well. It wears beautifully all day, and the only flaking I had was from my mascara. I love the color, texture, finish, of the liner, and feel of the applicator itself.

I find that being able to apply your liner with your eye open helps, but as with any new product there is a learning curve. Using a light hand, and working with one click worth of product at a time is a good idea. Nobody ever grabs a huge lump of gel eyeliner and goes right onto their eye, so one click at a time ladies!

There is a “They’re Real Remover” that is meant to be used with this and the They’re Real Mascara. I do not own that product and as you can see above, I had zero trouble removing it all with one Neutrogena makeup wipe, without tugging or scrubbing.

Benefit’s YouTube account does have some videos to “help” with this product, however they are very short and not helpful at all. One of the video’s showed clips from vlogger videos, all of them wearing huge, thick, graphic liner. None of these things inspire much faith for women who don’t wear liner like that, or can’t because they have mature, or hooded lids.

What do you think, will you be trying this product?

Never ask a woman with winged eyeliner why she’s late!!
Available 6/27

Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. [+/-: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide)].

12 thoughts on “Review: Benefit They’re Real! Push-Up Liner

  1. This is the best review I’ve seen on this yet. Im super on the fence about it but after reading this I do think Im going to give it a go. Thanks for the info! :))

  2. This is a great review! I’m still on the fence with it, but I thinkI might actually pick it up when its released, just so I can play around with it. This has gotten such mixed reviews I didn’t know what to do. You are so right! Any product takes practice and it will work differently for everyone! Thanks for the review!

    1. The great thing is, you can return it if you hate it… but as long as you don’t expect it to put the liner on by itself and be this miracle pen.. it works really well!

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